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Content by TCs can Be a Driving Force for Increased Revenue
The objective of the webinar is to provide an overview of inbound marketing and how content is used to attract your ideal target customer and take them through the buyer's journey. We will then dive into the types of content needed throughout the customer journey. Finally technical communicators will learn how they can help marketing satisfy the content needs of the customer, what types of content they are best-suited to contribute and how the content they produce can be a driving force for increase revenue of their organization.
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